Capture More Sales with a Mobile Website

The trending data shows that once we reach 2014, more than half the searches done online will happen from a device other than a desktop or laptop computer. With laptops becoming hybrids, smartphones getting faster and tablets taking over the mobile world, it’s not much of a surprise that most of the local searches done on Google come from some type of mobile device.

Whether you run a small local business or a large corporation, the next big thing, which is far more than just a fad, is the world of mobile websites and marketing. A mobile website is the best new investments any local business, franchise or other type of business can make. With the right mobile hosting, website and marketing campaign, you can take advantage of this new trend and build your business for the future.

If by 2014, over half the searches will be performed on a mobile device, imagine what this means for 2015 or even a few years further down the road. Many experts believe the desktop computer will become a thing of the past within the next five years. Whether they’re right or wrong, data shows that mobile searching is the most popular way for consumer to find local businesses and it’s becoming one of the fastest growing ways for the purchase of goods and services .

Taking Your Website Mobile

Without mobile web hosting, your website may not load very fast or show up correctly on a mobile device. If this is the case, you could be doing more harm than good by allowing your website to be found on a mobile device. However, with good mobile hosting and a little help, you can turn your current website into a dual functioning site working perfect for regular computers and mobile devices.

The goal of a mobile website is to provide only what someone needs to make a decision immediately. It’s a simpler version of your website and often provides full access to the regular website, if the user prefers. This simple design will load faster, provide fast and easy ways for consumers to contact you and can help you grow your business to the next level.

By identifying what you want a consumer to do when they find your mobile website, you can create new leads, sales and profits. Here are a few basic guidelines to consider when creating your mobile website.

  • The screen is much smaller – This means fonts are smaller and you won’t want to include as much content as you do on your regular website.
  • Long forms are a waste of time – Most people won’t bother with long forms on their phone. If you need a form, limit it to just name and email.
  • File size matters – It doesn’t matter how fast the network or phone is, it cannot download as fast as a computer.
  • An Agnostic Platform – Since you need to be able to cater to iPhones, Blackberrys, Androids and other phones, you need a platform that will work on all of them.
  • Click to Talk Works – Adding a click to talk button is a great way to allow someone to call you for more information.
  • Make your location findable – Many consumers search for things, such as restaurants, gyms, stores, gas stations and other local businesses on their phone and the GPS will pull the closest location to them.

K.I.S.S.- Simple Mobile Websites

You’ve probably seen this acronym before and know that it stands for Keep It Simple Stupid. This applies to mobile websites and the simpler, the better. Remember, these consumers don’t get the same huge screen you get with a home computer or with a laptop. They need to be able to find the most important information fast. For example, if you run a restaurant, hours of operation, average cost per dish, type of food, location and daily specials might be all you need to display on your mobile website.

The goal is to help the consumer make the decision to visit your business, call you or take some type of action. When they find you, if your site is hard to read, takes forever to load or simply isn’t easy to navigate on their phone or tablet, they may just move onto the next business on the list. Make sure you don’t lose business because of your mobile website. Keep it simple and get the best mobile web hosting you can find to ensure you have the right options for your new mobile site.

GoMobi Solutions is a Mobile Website Design and Hosting Provider. We specialize in the development of mobile websites, mobile site builders, and mobile website hosting for businesses including gomobi reseller plans, gomobi support, and mobile website design.